The analysis is based on an evaluation of publicly available materials, including privacy policies, terms of use, and service statements.Īs a result, you'll see some significant changes in the rankings. And it factors in the ability each company gives you to control your data. The score is a measure of how the company says it collects, shares, and uses your data. This year, for the first time, we've also given each of the programs a data-privacy score, using the open-source guidelines outlined in the Digital Standard.